thinklet logo with lightbulb logo mark

A Strategy Studio for Lean Teams

We help organizations with big ideas move forward with clarity, structure, and thoughtful execution

Our Story

Thinklet was built for organizations that are growing, evolving, and trying to do meaningful work without a large internal marketing team.

We know what it takes to turn vision into action, and we know that momentum does not come from doing more at random. It comes from having the right strategy, the right systems, and the right support behind the work.

That’s the space Thinklet was made for.

What We Do

Senior-level marketing leadership, without the full department

Thinklet helps teams make smarter marketing decisions, strengthen their infrastructure, and move ideas into clear execution.

Depending on the engagement, that can include:

  • strategic audits
  • messaging and campaign direction
  • website and digital strategy
  • content and audience growth support
  • marketing systems and workflows
  • execution oversight and creative support

Clarity Before Action

Sustainable Systems

Strategy + Execution

Partnership Over Hierarchy

Practical Imagination

How We Work

Clear, collaborative, and built to last

We’re not here to drop a slide deck and disappear.

Thinklet works as a strategic partner: close enough to understand the real constraints, experienced enough to guide the bigger picture, and practical enough to help turn strategy into action.

Our approach is grounded in:

  • clarity before action
  • sustainable systems
  • strategy plus execution
  • partnership over hierarchy
  • practical imagination

Aimee Garcia

Content Strategy, Audience Growth, and Digital Campaigns

With over a decade of experience in digital marketing, Aimee brings a storyteller’s instinct and a producer’s efficiency to every client.

Her roots in live and unscripted TV production—combined with agency experience across lifestyle and entertainment marketing—taught her how to move fast, read a room, and keep things human. She now applies those skills to audience-first content strategies, digital ecosystems, influencer partnerships, and brand development that actually sticks.

At Thinklet, Aimee helps lean teams turn strategy into content that resonates—and campaigns that deliver.

Kristen Rector

Strategy, Systems, Design, and Execution Leadership

Kristen brings a systems-first, human-centered approach to marketing strategy—helping lean teams turn complexity into clarity.

With an MS in Integrated Business, Design & Technology from USC and deep experience in marketing operations, web strategy, and organizational systems, she’s spent her career building the infrastructure that lets mission-driven organizations scale without burning out. Her sweet spot? Taking the messy middle of strategy and execution and making it feel simple.

At Thinklet, Kristen helps clients get clear on messaging, build websites that work, and create the operational flow that makes marketing sustainable.