What a Strategic Marketing Audit Should Include
A lot of organizations know something in their marketing isnât working â theyâre just not always sure where the problem starts. Sometimes the website feels
A lot of organizations know something in their marketing isnât working â theyâre just not always sure where the problem starts. Sometimes the website feels
âBig thinking for small teamsâ started as a tagline. But the more weâve worked with nonprofits, startups, founder-led organizations, and growing teams throughout our careers,
Marketing gets heavy fast when your team is wearing too many hats. One person is managing social media between meetings. Another is updating the website
A lot of marketing feels productive. Youâre posting, sending emails, updating your website, maybe even running campaigns. But if you zoom out, thereâs a bigger
Most teams donât have a marketing problem. They have a visibility problem. Youâre running campaigns, posting on social, maybe even sending emailsâbut itâs hard to
Most nonprofit marketing isnât underperformingâitâs overloaded. Too many priorities; Too many audiences; Too many channels. And not enough structure to support any of it. So
